Surprising. Always effective. Never meh.

🚀📊 🛒💰🎨
We help companies grow and scale their digital business.Shrug is about realizing that true growth comes from steady, relentless optimization combined with small, frequent (sometimes unplanned) creative sparks. Always humble, always learning.

This is What We Do

🚀 Brand Launches
📊 Acquisition and Retention Strategy
🛒 Channel Expansion
💰 Conversion Rate Optimization
🎨 Creative Strategy and Development

When it comes to technology we're digital natives and will work with anything that makes sense to your business needs. In any case, here are some of the tools we work with:

🌍 Work

Experimental micro-businesses themed around the verticals of health, fashion and sustainability. The goal of all ventures is to focus on niches and to serve as learning playgrounds for me, while becoming profitable within the first 6 months.

eCommerce | Dropshipping | Communities

🤷🏻 The Shrug

Have you ever had something amazing coming together in your life without knowing exactly why and how it happened? Those are what we call the shrug moments.

You don't know exactly how you got there, but you kind of do. It most likely came from a series of decisions, risks taken, hard work, and learnings. The faster you move, the more you learn.

👋 About Me

Engineer by background, I’ve been working in Digital Marketing and Growth for the past 5 years. I've been part of Landing.Jobs (jobs marketplace), Overcube (footwear e-commerce) and I'm currently at kencko (DTC FoodTech brand)I've set up Shrug as a kind of container for my side projects as digital marketing and growth consultant and for my hobby-businesses.I'm mostly based in Lisbon 🇵🇹

📭 Get In Touch

If you would like to know more about how can I help your business, learn more about my ventures, or chat about marketing & growth, let's talk!

📊 Previous Work

Consulting services in growth and performance-based marketing. Strategy and planning, advertising channels setup, audience definition, campaigns implementation, tracking and day-to-day operations